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Winding Road Beverages was founded by Lee Richardson, a former employee of the R.V. industry, who, during his travels across the U.S. developed a passion for craft beers and became a frequent customer of micro-breweries. Although he would always come home well-stocked with a variety of small-batch brews, Lee grew increasingly frustrated by the lack of unique beer options available in Northern Indiana restaurants, bars, and liquor stores. Upon recognizing this hole in the market, and discovering others who shared his interests, he quit his job and founded Winding Road Beverages (formerly Beer Guy Distributing) in May of 2002.
Business wasn’t easy. The popularity of craft beers, at this time, was nowhere near the level at which it is today. Bars and retailers alike were reluctant to try anything other than tried and true, mass-produced products. It didn’t take too long, however, before he found an adventurous, and forward-thinking few, who, like Lee, recognized this gap in the market and were willing to make the wager that, at sometime soon, craft beer would become the huge industry that it is today.
By the end of our first year, Winding Road Beverages was carrying about 120 beers from 20 microbreweries across the U.S., as well as a line of juices and soft drinks. Since then Winding Road has greatly expanded. We now have distribution through-out the state and offer a large variety of, not only craft beers, but brews from all over the world, including some of the top rated beers from Belgium. We also carry wines from both the U.S. and across the world, an array of European brandies, gourmet and old-fashioned sodas, and wine-based liqueurs which offer those with only a 2-way license the opportunity to serve mixed drinks to their customers.